Episode Details

How to Become a TikTok Influencer

In this episode, Barbara discusses:
-How to Become a TikTok Influencer
-The Topics You Should Discuss on TikTok
-How TikTok Can Benefit You

Key Takeaways:

“People don’t go viral overnight with their first video. It takes time, frequent and consistent posting for weeks or months. They may not see any results until all of a sudden one of your videos goes viral. ” – Barbara Hales

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
Email:   Barbara@barbarahalesmd.com

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (113)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. We’ve been on a hiatus for a while doing other very exciting projects, which you will be hearing about soon. In the meantime, we’re going to be regular again. Today’s episode is on becoming a TikTok influencer and how it can change your life.

Become a TikTok Influencer

Dr. Barbara Hales: Becoming a TikTok influencer is a great way to grow your medical practice, promote your services, and sell your products. Professionals giving advice get millions of views, not just hundreds, and people want to see you in a video. Research shows that 85% of people would rather see videos than other forms of communication from brands.

People are going online with their smartphones to apps and seeing the videos that are released. Creating videos and uploading them to your TikTok channel attracts patients and increases your visibility. TikTok is not going away anytime soon. It has almost become a part of today’s fabric of society. It’s a reflection of who people are and what they do. For all attention deficit people, it increases your visibility engages people and attracts a crowd.

Algorithms

Dr. Barbara Hales: Algorithms reward videos that are following current trends. If your video has a song that’s trending, it’s going to get bumped up the ranks, no matter what you look like. This should be comforting since your initial recordings can be quite amateurish, but the app and viewers are quite forgiving.

Think about this for a moment. TikTok is an absolute goldmine. It provides local content for its users. Because of the content, it just goes viral. Know your competition. Although there are people who are already in about every niche, there’s always room for more. Look what your competition did to make the video viral. What can you learn from it based on the subject or method they employed? The thing is, you have to be unique and draw adoring fans and followers who will eventually make you a leader, a TikTok influencer.

TikTok Influencer Benefits

Dr. Barbara Hales: There are several benefits to being a TikTok influencer. First of all, becoming an influencer boosts your SEO or Search Engine Optimization. Suddenly, you jump from page 25 to page one in Google search, and you will be the one that Google and other search engines will refer people to. Marketing on TikTok is fun and doesn’t have the same stress that other media produce.

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