Episode Details

What is recurring revenue? It is predictable income. Recurring revenue is the portion of a company's revenue that is highly likely to continue in the future.

Everything changes when you have consistent income every month that you can count on. This decreases stress and brings more clarity and fun. The reason that I was able to quit my job and have a steady income coming in each month is because I started to build my recurring revenue.

I could go to my husband and show him the numbers and say I'd be able to replace the income from my day job because my recurring revenue was growing each and every month. When you rely on big launches, one month your revenue may be huge, but the next month you might not make enough to pay your bills. This is why I always recommend building recurring revenue into your business model.