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#238 Daniel Penny, Co-Founder and MD of Mustard Creative, on going beyond the brief, working with agencies, and understanding your influence
Season 1
Episode 238
Published 4 years ago
Description
In this episode of The Inner Chief podcast, you'll hear from Daniel Penny, Co-Founder and MD of Mustard Creative Agency, on going beyond the brief, working with agencies, and understanding your influence.
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Daniel co-founded Mustard Creative Agency in 2001 with his business partner.
The agency has worked with well-known brands like Target, Hertz, Hisense, Coles and The Good Guys.
Daniel is also the founder of LearnSpring, an online learning digital platform.
In this episode we talk about:
- Starting a marketing and creative agency from scratch and how word-of-mouth recommendations have fuelled the business since launching;
- Why responding to a brief beyond what is requested is the best outcome for a client;
- Leading an organisation of humans and understanding your influence; and
- His core principles in driving employee and client engagement.
Connecting with Daniel Penny
You can connect with Daniel via LinkedIn
Books and resources
- Almanack of Naval Ravikant - by Eric Jorgenson
- Atomic Habits - by James Clear