Episode Details

Have you ever gotten swept up in the marketing tactics of online courses and purchased one only to realize that it won’t actually work for your business?

We are both guilty of falling prey to the “you have to buy this course in order to grow your business” marketing tactics and it doesn’t feel good. 

The thing is that most of these online courses aren’t right for lactation consultants or the way we run our private practices. Our clients are already vulnerable and we definitely don’t want to use high-pressure strategies on them during this time.

In this episode, we are sharing how to know when an online course is right for you and why marketing strategies don’t work for our business.

 “The thing is these courses are not necessarily a good fit for what we're doing in private practice.”

In this episode, we will cover:

• Why most marketing courses don’t work for lactation consultants (4:10)
• Using marketing in the healthcare field (9:59)
• What online courses were helpful for our business (12:15)
• How different courses appeal to different people (14:08)

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Links and Resources

• Subscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membership
• Utilizing Gmail course: https://learn.withdara.com/
• Check out Jasmine Star: https://jasminestar.com/
• The Boss Project Shop: https://bossproject.com/
• Shondra Matto’s course on SEO: https://www.shondramattos.com/shop
• Come see us at the USLCA’s 2022 live conference: https://uslca.org/new_horizons_norfolk/
• Have an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate
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About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

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