Episode Details
Back to EpisodesHow XO Marshmallow Used Community Building to Grow Their Business
Episode 385
Published 4 years, 2 months ago
Description
Tune into this episode of Shopify Masters to learn:
- How XO Marshmallow generated the initial buzz for their business using PR and traditional media.
- How the company translates the in-shop experience to the online offering using colorful branding and thoughtful package design.
- The customer research and planning process that went into the company releasing their first 12 marshmallow flavors.
For more on XO Marshmellow and show notes: https://shopify.com/blog/xo-marshmallow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast