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Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more.

Five things you’ll learn from this episode:

1.  The pros of bundling PR services
2.  Long-term ways that you can save money with your PR agency
3.  How to determine whether you want to spend money on PR software
4.  How to make crisis management cheaper 
5.  Why you should cut your advertising budget and increase your PR budget

Quotable

• “If you’re only engaging a PR firm this much, just a tiny bit of services, then you’re probably going to be paying a premium, but if you can bundle more services and give that PR firm more scope or more work or more projects, you should, in turn, start to see a little bit more money back to you.”  — @JasonMudd9

Jason Mudd’s contact info and resources:

• Jason Mudd on Twitter
• Jason Mudd on LinkedIn
• Axia Public Relations

Additional Resources:

• Business Wire
• PR Newswire
• GlobeNewswire
• PRWeb 
• Axia's CrisisPoint
• 3 crisis communication action steps to take 
• Can your insurance cover the costs of hiring crisis public relations? 
• ​​"Managing Public Relations in a Crisis” e-book
• "Managing your Business in a Crisis” webinar
• The importance of cybersecurity and crisis communications with Bryce Austin
• Effective crisis communications with Christopher Britton
• "5 Mistakes Companies Make with their PR (And How to Fix Them)” guideline
• Why billing by the hour might be unethical 
• "The Right Way to Measure PR” webinar
• Get more money out of your PR investment 
• Are commercial newswires effective for public relations?        
• What companies spend on PR 
• What is news? 10 elements of news and newsworthiness 

Episode recorded: May 31, 2022

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platfor