Episode Details

Every social media platform has its own purpose and personality. Tiktok has video. Instagram has imagery. And then there’s LinkedIn. 

What is it for and how do you best use it for your business? Is it worth your time and effort?

Well, today we’re talking to Colleen McKenna, Principal of Intero Advisory, about how you can use LinkedIn to expand your reach and grow your business.

In this episode, you’ll learn:

• What LinkedIn is and who it is for
• How to leverage LinkedIn as a business tool 
• How to craft an excellent bio for LinkedIn
• The best networking tips on LinkedIn
• Do’s and Don’ts of LinkedIn 

Colleen is a practitioner, speaker, author, blogger, trainer, and coach. Recently celebrating 10 years in business, she and her team have trained and coached thousands of professionals and over 700 companies throughout North America with a practical, personal approach that has consistently performed for her clients. 

RESOURCES FROM THIS EPISODE

To grab the resources mentioned inside the episode, go to: lauraaura.com/resources

Planoly is a social media planning and scheduling tool, head to lauraaura.com/resources  and click on the Planoly link to start your free trial.



CONNECT WITH COLLEEN MCKENNA

Instagram: @colleenmc_kenna

LinkedIn: @colleenmckenna

Website: interoadvisory.com

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https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970