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Fixing The Leaky Bucket in the Post-Purchase Customer Experience with Narvar CEO Amit Sharma
Description
Our special guest this week is Amit Sharma, Founder & CEO at Narvar, the post-purchase platform for e-commerce. Amit brings tremendous experience to his current role, having held leadership positions at Williams-Sonoma, Walmart and Apple. Narvar was recently named to Fast Company's annual list of most innovative companies.
We unpack why so much of the industry's historical focus has been on demand generation and customer acquisition while largely neglecting customer retention and engagement throughout the whole customer lifecycle. In a fascinating and expansive discussion we learn about opportunities to increase customer lifetime value through technology that helps to better manage customer expectations, proactively engage customers for improved cross-sell and upsell and reduce returns. We also explore why not nearly enough is being done to achieve sustainability objectives.
But first we kick-off with the retail news that caught our attention, including a big week of earnings reports from Dick's Sporting Goods Macy's, Best Buy and many more, which all seem to point to a dampening in consumer demand owing to inflation, a growing inventory glut and tepid e-commerce growth. We also dig into Nordstrom's somewhat surprising results and what to make of
Amazon trying to unload excess distribution space. We wrap up wondering whether layoffs at Getir, Gorillas and Klarna could be the canary in the coal mine.
Lauren Thomas episode
https://remarkable-retail-a0721f60.simplecast.com/episodes/behind-the-scenes-of-retail-reporting-with-cnbcs-lauren-thomas
Scott Galloway episode
https://remarkable-retail-a0721f60.simplecast.com/episodes/season-finale-with-special-guest-scott-galloway
About Us
Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada’s top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season,
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