Episode Details

IN THIS EPISODE YOU’LL LEARN:

• 03:08 - What influence is and why there is so much psychology in persuasion.
• 07:37 - What the levers of influence are.
• 28:36 - How the world of digital business is impacted by influence.
• 32:06 - What makes our cell phones addicting?
• 36:12 - How do we spot phony online reviews and why this is important?
• 39:49 - Why personalizing gifts increases the returns of gifts.
• 47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision.
• 48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit.
• 54:56 - The question can job candidates ask at the start of an interview to increase their chance of success.
• 57:49 - What the unity principle of influence is.
• And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

• Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
• Robert and Clay’s tool for picking stock winners and managing our portfolios: TIP Finance.
• Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion.
• John Rulin’s Book Giftology.
• Gary John Bishop’s book Do the Work.

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