Episode Details

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We break down the do’s and don’ts of social media for real estate—showing how live engagement, authentic stories, and strategic testimonials outperform ego-driven posts.

• going live with market updates, case studies, and behind-the-scenes content
• creating curiosity with backstage or “leak-based” moments
• focusing on informative posts, not just showing listings or personal achievements
• using the “ego or info” test to guide content decisions
• posting short daily stories to stay top-of-mind with your market
• capturing viral testimonials while emotions are high
• encouraging owners to share listings with their network for organic reach

A practical guide to building engagement, credibility, and connection through social media in real estate.

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