Episode Details

Would you like the confidence to raise prices and triple your agency's growth? Are you ready to empower your team and transition to a true Agency CEO? That's exactly what today's guest has been able to do over the past couple of years. She is on the show talking about overcoming her two biggest challenges: removing herself from sales and the fear of raising prices. What she realizes now is that she was standing in her own way and letting go has actually led to amazing agency growth. Taking a leap of faith and reinventing her role was what her agency needed to reach its full potential.

Audra Brehm is the founder of Brehm Media, a social media agency that focuses on the fashion and beauty world. As she grew her agency, she doubted whether clients would see their value and agree to pay once she raised her prices. As CEO, she realizes the right client will see the agency's value even when you don't.

In this episode, we'll discuss:

• Raising prices to affirm your agency's value.
• Determining which clients are a good fit for your agency.
• Empowering your agency team and removing yourself from agency sales.

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

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Audra was looking for a new job in Denver when an interviewer asked her why she hadn't opened her own agency. She really couldn't come up with a reason and thought "why not?"

That company ended up being her first client and, as she's embarrassed to admit, she started charging $800 a month for social media and marketing services. She was just excited to be starting her own business. Entrepreneurs commonly become a "yes man" in their early stages and figure they'll eventually get other clients and raise their prices.

Audra admits she hasn't always had a good idea of her agency's value, but listening to their clients talk about the agency was an excellent way to understand their worth. If the client could see her agency as its marketing arm and an extended family, then she knows they are positioning themselves as a valuable partner.

As someone who loves to learn, she strives to always be ahead of the curve. If they can do that as an agency, then she knows they are providing value. So then, why wouldn't people pay what they charge?

The thought of raising her agency's prices used to be terrifying. Every time they increased, Audra worried she would lose clients. If she could go back, she would tell herself not to be so afraid. It's ok if clients decide to leave after you raise your prices. The ones who stay are the right clients.

In retrospect, Audra thought the agency would be ruined with a reputation of being too expensive. Now she realizes her agency's value and kno