Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to conduct the perfect consultation. I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "The perfect consultation".

It's imperative to know what your patients want, what they think about you and your staff and how to set expectations for the greatest amount of patient satisfaction.

So, using a survey, I researched consumers personally to learn, first-hand, what they were looking for when searching for a surgeon to perform cosmetic enhancements. The survey statistics and responses can be found in my book Your Aesthetic Practice/What Your Patients Are Saying".

My objective was to determine trends and commonalities on how to conduct the perfect consultation, so here are some of my findings:

The main reason both genders were considering cosmetic procedures was to improve their looks so they felt better about themselves and that gave them increased confidence

• 90% of the time, confidence in the surgeon's ability and staff interaction were more important than price
• 86% of them referred at least two other people to that practice
• 40% researched their procedure on the Internet ahead of time so they felt well-informed
• 75% went on multiple consultations before deciding
• Long waiting times were a reoccurring complaint
• The better the staff, the less time the surgeon had to spend with the patient during the consultation

Listen in as I discuss how you can easily conduct the perfect consultation for increased conversions and have happier patients who will become raving fans!

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

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