Episode Details

Advantages of Social Media for Promotion and Personal Branding

In this episode, Barbara and Jay Jay discuss:

• How to Promote Yourself
• Taking Advantage of Social Media for Promotion
• How to Brand Yourself as a Doctor

Key Takeaways:

“People make decisions when they keep seeing you. Whether you’re on Billboards, on Facebook ads, or on Instagram, they see you frequently and they’re more likely to give you business. They’re more likely to choose you.” – Jay Jay

Connect with Jay Jay:

Website: https://www.jayjaylive.com/
Agency Website: https://aceofspadesagency.com/
Instagram: https://www.instagram.com/jayjaylive/

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com

Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/c/BarbaraHalesMD
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (112)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors.

I’m your host, Dr. Barbara Hales. Today, we have with us, Jay Jay. He is an international speaker and has been exciting people with his message for the last 15 years in over 30 countries.

In 2009, he leveraged the social media platform YouTube, to grow his brand to 57 million views online in the entertainment industry. Leaving his tricks behind, he leveraged his PR and personal branding mastery to start an advertising agency called Ace of Spades. This helps people grow their personal brand so they can become number one in their space.

Welcome to the show.

Jay Jay: Thank you, thank you, I want to be the number one with Barbara right now. It’s me and you, let’s rock and roll. Let’s help some doctors get to be seen, to be heard. Let’s get them to be the number one. So in their area, Barbara, as people go, Hey, I’m choosing Dr. Smith, I’m choosing Dr. J, I don’t care if I have to go 15 miles further, I like him, and I’m ready to give him my money in time.

Personal Brands

Dr. Barbara Hales: Excellent. One of the difficulties that doctors have, I believe, especially, you know, starting out or in the alternative care field is that they need to increase their visibility and embrace their brand. But a lot of people don’t know what their brand actually is. Tell me why your personal brands are winning today.

Jay Jay: Because people are buying the human, not the product, right? There are a lot of doctors around I live here in Miami and Brickell in this space that I’m in, there are at least 15 within about five minutes walk, 15 different kinds of people in the health space. So if I have that pain or problem, there are a lot of people to choose from.

I want to choose obviously on safety and making sure they can do the job. But I want to actually connect with the person who’s behind the company, maybe the person that’s working with me. So when people realize, when doctors realize, that a lot of people go to their doctor. They say I have my doctor; they don’t see the doctor. I’ve got myself as personal.

What the Doctors Should Do

Dr. Barbara Hales: What should the doctor do to make that position of making them your doctor?

Jay Jay: Well, yeah, I think it’s a great question.