Episode Details

Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing.

Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.

During the show we discuss:

● How an influencer is different from a brand ambassador

● Why focus on content creators first

● How influencer marketing works

● What influencer marketing is

● Who influencers are

Show resources:

https://kynship.co/