Episode Details

“We've already established what you are, now we're just haggling over price."

- A less than PC old joke

It's hardly news that the retail industry is responsible for too many self-inflicted wounds. At the top of this list, perhaps, is many retailers' long-term reliance on aggressive discounting to drive top-line sales. This has taught many consumers that the regular price is "the sucker price" in turn addicting them to various former of discounts. Retailers are addicted too, unable to wean themselves off various forms of price promotions. 

With Kohl's announcing plans to increase its Rewards program earn rate to 7.5% we take on the potential risks of this type of strategy and unpack the differences between loyalty and bribery. We delve into what Steve calls "promiscuous shoppers" and why working too hard to seduce them can backfire. Lastly, if customers just aren't that into you and promiscuous shoppers make up too large a portion of your customer base, what should retailers actually do?

But first we open up with the retail news that caught our attention this week, including the continuing slow down in online shopping and disappointing results from Shopify, Etsy and eBay, among others. We go deep on Wayfair's (or is it Waywork? Or Wefair?) disastrous earnings report and wonder whether the emperor has any clothes and/or could become an acquisition target. We also touch on whether the biggest mall to open in North America in a long time is turning into an American nightmare and what to make of the divergence between increases in shipping rates and the increase in online ordering.

Don't forget that Steve's book has been selected as a Kindle Monthly Deal, which means that for a limited time the ebook version of Remarkable Retail: How to Win & Keep Customers in the Age of Disruption is just $1.99 in both the United States and Canada.

Photo by Artem Beliaikin on Unsplash

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Steve Recent Forbes Relevant Articles 

Retailer's Pointless Pursuit of the Promiscuous Shopper

Wayfair's Earnings Disaster Portends More Trouble For 'Disruptor' Brands

Wayfair, Stich Fix and Pure-Play E-commerce's Scaling Problem

The Myth of the Great E-Commerce Acceleration

Past Podcast Episodes We Reference

Understanding Customer-Based Valuation with Dan McCarthy

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