Episode Details

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery, and how to ethically influence patients.

We use influence all day, every day and may not even be aware of it.

For example,

• You "encourage" your kids to act a certain way.
• You "urge" your family to choose the restaurant you like.
• You "butter up" your staff to inspire them to do their best.

You most likely are also using influence when consulting with new prospective patients.

In this week's Beauty and the Biz Podcast (link), I talk about how to ethically influence patients to help your would-be patients make a good decision so they get a good result and NOT regret going elsewhere for a "less than stellar" result that makes them feel worse about themselves.

Don't worry. I'm not telling you to do any mind-bending tricks, but I am saying use everything you can to ethically and professionally be seen as the BEST CHOICE when you learn how to ethically influence patients.

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It's guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I've gleaned over the years into one playbook of the most successful pra