Episode 9
For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a genuine experience for the brand’s audiences that builds a memorable and meaningful relationship.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Published on 6 years, 8 months ago
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