Season 1 Episode 17
The fourth and current stage of the evolution of brands. As more and more brands have adopted the experience approach, it has become clearer that a one-off moment in time is not enough to cement brand loyalty. This takes us to the current stage in the evolution of brands: brand as relationship.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Published on 6 years, 7 months ago
If you like Podbriefly.com, please consider donating to support the ongoing development.
Donate