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Optimising Attention in Advertising, Peter Wallace, SVP of Sales at GumGum
Published 3 years, 8 months ago
Description
This week Ed is joined by Peter Wallace, SVP of Sales from GumGum to uncover how digital advertising technology is evolving and where the growth areas are for the industry in the years’ ahead.
Peter goes into detail of how the combination of using creativity and contextualisation in advertising can add value and reach the targeted audiences without needing the use of cookies.
He shares how attention and attribution will evolve and become more significant over the next 12 months.
To find out more about GumGum, please visit their website: www.gumgum.com
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