Episode Details

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Hello and welcome to Beauty and the Biz where we talk about the business side of cosmetic surgery and smarter marketing for new patients.

When it comes to marketing plastic surgery procedures, it takes lots of different ingredients to produce a successful recipe. For example:

• The design you use to grab attention
• The message you write to connect
• The call to action so your audience "self-selects" as a prospective patient

But that's not enough. You then select free and paid platforms you'll use to get in front of an audience, but that's going to take repetition to test the above to be sure you get a good return.

Phew!

Download your FREE copy of "20 Cosmetic Patient Attraction Strategies".

This week's Beauty and the Biz Podcast simplifies the process for you with tips for smarter marketing for new patients.

Use these first before going off on some shiny-object idea that hasn't been tested.

You'll get better results and save yourself time, money and headaches.

Enjoy!

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you've enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don't miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to