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Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi

Why You Should Spend 80% of Your Time Promoting Content Instead of Making It with Farzad Rashidi

Season 1 Episode 263 Published 4 years, 4 months ago
Description

What if I told you the answer to better organic traffic isn’t more content…it’s less content? That’s what today’s guest, Farzad Rashidi, argues. That when it comes to SEO, link building, and organic traffic, quality outperforms quantity every time. And he doesn’t stop there. He provides a process for figuring out what content to write, and how to get people to it.

Top Takeaways:

  • Quality is better than quantity. Instead of spending 5 hours on 5 blog posts, spend 5 hours on one blog post and make sure it answers a question people are asking.
  • The 80/20 Rule for content marketing, according to Farzad, is 20% on writing the content, 80% on marketing it.
  • The name of the game for backlinks is relationships. Form relationships with people who have similar-sized sites and work with them to present valuable resources to their...and your...audience.

Show Notes:

Sponsored by: Tailor Brands | NitroPack | Nexcess


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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.

Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.


Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz 


Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

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