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171: Building a Bourbon Brand with More Than a "Puncher's Chance"

171: Building a Bourbon Brand with More Than a "Puncher's Chance"

Published 3 years, 8 months ago
Description

"IT'S (BOURBON) TIME!" with Bruce Buffer and Umberto Luchini as we talk about their brand Puncher's Chance Bourbon and its two current offerings. If you don't know Bruce Buffer, you likely know his voice and his iconic trademarked introduction; "IT'S TIME!"®. He's the official Voice of the Octagon for the UFC and he is putting his name and reputation behind this bourbon brand that he loves so much. We are also joined by the brand's founder, Umberto Luchini. He's an Italian with tons of experience in the international spirits world as well as Kentucky Bourbon; he previously helped grow the Campari Group portfolio, which also included Wild Turkey. Don't miss this episode and get hyped to grab a bottle of this Kentucky Straight Bourbon when you see it on shelves or online.

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Cheers,Scott & JakeBourbon Lens

About Bruce Buffer: "The Voice of Mixed Martial Arts"

Bruce Buffer, an entrepreneur, announcer, entertainer, and motivational speaker who excites the public about products and events he represents, is perhaps best known for introducing events worldwide with his internationally trademarked phrase, IT'S TIME!®

Most will recognize Bruce as the official "Voice of the Octagon" for the Ultimate Fighting Championship (UFC) since 1997. He currently appears on all ESPN -televised UFC events and Pay Per Views. Bruce also appears and announces for many other sporting events such as the NBA, NFL, NHL, MLB, various collegiate sporting events such as the University Of Kentucky's March Madness event, as well as Fantasy and Esports events. On the virtual side, Bruce is a feature character in nine UFC video games released since 2014 (ex., CRAVE, THQ, UFC) and is the model and voice for the boxing character Tony T. in the Ready 2 Rumble Boxing Round 2 video game by Midway.

Among numerous TV and movie appearances, Bruce has appeared with Robin Williams and Billy Crystal on "Friends"; on HBO's "Entourage"; alongside Antonio Banderas in the motion picture "Play it to the Bone," and Will Ferrell in the comedy "Holmes & Watson"; as well as performed voice over work for Clint Eastwood's 2004 Best Picture Oscar award winner "Million Dollar Baby." A ranked professional poker player, Bruce has been seen on NBC's Poker After Dark, the Travel Channel's popular "World Poker Tour TV Show," and co-stars in the critically acclaimed instructional poker DVD "All In" along with poker pro Phil Gordon.

Bruce manages his entrepreneurial ventures through Buffer Enterprises, Inc., as well as guides and manages the career of his brother Michael Buffer, including the creation, design, and management of all product and promotional licensing surrounding Michael Buffer's world famous LET'S GET

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