Episode Details

There are many similarities between professional sales, and what police detectives do in their interview and interrogation process.

Today's guest, Mike Butera, is a 24-year veteran of the Omaha Police Department, having served in almost every unit. And he now is a professor at Bellevue University, teaching new officers.

Mike shares a number of strategies, tactics, processes, and other fascinating insights from his experiences, and we also relate them to sales.