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Forrester's Ross Graber on Perfecting the CMO Dashboard
Episode 288
Published 3 years, 9 months ago
Description
CMOs and marketing metric fiends–this is the episode for you.
Forrester VP and Principal Analyst Ross Graber joins us on this "Bonus Huddle" episode to enlighten us on which metrics should be on every CMO dashboard–and which should be left off. He shares formulas for calculating important metrics like marketing revenue lift, how to turn seemingly flimsy marketing concepts like "value add" into a solid metric, and how CMOs can set proper expectations for their CEOs.
- For full show notes and transcripts, visit https://renegade.com/podcasts/
- To learn more about CMO Huddles, visit https://cmohuddles.com/