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The Staged Marketing Approach
Description
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How do you explain staged marketing to a vendor? In this episode of We Are Selling, Lee Woodward walks you through the Staged Marketing Approach – a structured and progressive method for presenting marketing plans to property owners.
Rather than running a single campaign, Lee explains how four carefully designed campaigns can protect the seller’s asset, generate excitement, and ensure the best possible result. This episode features a full role-play of how to explain the process to a client during a listing presentation, providing practical dialogue and structure agents can apply immediately.
💡 In this episode, you’ll learn:
- How to present a step-by-step staged marketing strategy in under 15 minutes
- Why protecting the asset is just as important as selling it
- How off-portal campaigns can create urgency and exclusivity
- The value of social media engagement in reaching warm, local audiences
- Why international visibility and neighbourhood mail drops can lead to premium results
Lee demonstrates how to keep momentum across four campaign stages – from early buyer engagement, to social and portal exposure, to local outreach – ensuring that no opportunity is missed and no property is undersold.
Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal
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