Episode Details

Angie and Mike Lee are on the show today to talk about how they built their CBD business from scratch. Soul CBD is a top-of-the-line wellness brand that is dedicated to delivering the highest quality CBD-infused products. They offer everything from capsules to creams, and even treats for your pet. Mike and Angie are a powerhouse brother-sister duo who have very different professional backgrounds, but their skills and passion for wellness complement each other. Angie is a speaker, influencer, podcaster and entrepreneur, and Mike is a world-ranked professional boxer. 

Mike and Angie talk about their personal journeys with CBD and what inspired them to go all-in on Soul. They share how they grew from processing and packing orders in Mike’s spare bedroom to now running an eight-figure company. Mike and Angie attribute a lot of their success to the strategic investors that believed in them early on, and their team of industry experts. They highlight some of the difficulties that they’ve faced while launching a CBD brand and ways that they’ve worked through them. We also discuss their marketing strategy, the importance of personal branding, and what sets Soul apart from competitors. 

IN THIS EPISODE, WE TALK ABOUT:

• What Mike and Angie were doing before launching Soul CBD 
• How Mike applies what he learned as a boxer to being an entrepreneur 
• Building a strong, successful team 
• Hitting roadblocks due to the stigma of CBD 
• Harnessing the power of micro-influencers 
• The access to metrics and data that DTC companies have 
• Why you should build your audience before launching a product 
• The importance of stellar customer service, especially via DMs 
• Mike’s advice for anyone seeking investors 
• The secret to why their products are a cut above the rest 

RESOURCES

• Go to mysoulcbd.com and use coupon code CHRIS to Get 15% off.
• Tag @chriswharder, @angieleeshow, and @officialmikelee, let them know your biggest takeaway from today’s episode, and Angie will send you a pack of Soul CBD gummies. 
• Text DAILY to 310-421-0416 to get daily Money Mantras or Business Perspective messages to boost your day.  

CONNECT WITH MIKE & ANGIE 

Follow Angie: @angieleeshow 

Listen to The Angie Lee Show  

Follow Mike: @officialmikelee 

Follow mySoulCBD: @mySoulCBD 

Shop Soul CBD: mysoulcbd.com 

CONNECT WITH CHRIS

Follow Me: @chriswharder

Visit My Website: https://chrisharder.me 

ABOUT ANGIE & MIKE LEE

Angie Lee is a vivacious speaker, influencer, entrepreneur & marketing maven who’s found her soul’s calling in helping wo