Episode Details
Back to EpisodesRethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman
Season 6
Published 4 years, 1 month ago
Description
The story of 13 years of growth following a crisis for the McDonald's brand. A recovery built on a rethink of operations, tone and messaging. One that put humility and relatability at the center of everything. A 2021 APG Award winner.