Episode Details

This week we’re talking all about marketing budgets for your acupuncture practice. 

A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine all about digital marketing. 

After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?” 

And my really quick answer to that student was that I try not to spend too much money on marketing in terms of advertising. I really prefer organic marketing and the long-term marketing approaches that tend to be free but take more time and effort.

Basically, I made it sound like I don’t spend any money on marketing. 😳Which is incorrect!

And that’s what inspired this episode. 

It was a quick and dirty answer, and the more I thought about it, the more I realized it’s a little misleading. Plus I think it’s really helpful to know:  What exactly do I spend money on for marketing my practice? 

So today I'm sharing a detailed review of my marketing budget from 2021.

Everything I spent to get my practice more visible last year.

I'll be sharing the numbers, including my total annual spend and what that works out to on a monthly basis.

Let's get it going!

SHOW NOTES:
- Blue Host Website Hosting
- BluChic Wordpress Themes (my favorite!)
- Episode #28: The Easy Marketing Campaign That Made August My Highest Revenue Month in 2021 at My Acupuncture Practice
- Canva.com - Graphic Design
- Acupuncture Social Media Templates - Easy to edit using Canva Free account
- Later App (Instagram) - Get an extra 10 free posts when you sign up for a free account!
- Join the conversation on Instagram! >> @michellegrasek

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