Episode Details
Back to EpisodesSPECIAL EDITION! Ed Steenman with insider knowledge and advice on how to sell media into the automotive retail space. Just back from the annual NADA show Ed has great ideas and wisdom. MEDIA INSULTANT Special Edition
Description
Selling into the automotive space has become particularly tough. Not only has digital media poked holes in the traditional media's pot of gold, but the supply chain disruption and chip shortage have made dealers much less competitive and more profitable. In this SPECIAL EDITION of Media Insultant, we sit down with Ed Steenman of Steenman Associates to discuss the current state of the car/truck business and how media can best sell into the space. You'll walk away with some good advice.
Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo.
Comments are always welcome at jackson@intownmedia.com
Thanks for listening!