Episode Details

I've finished my first week of sales and am ready (and excited!) to report the results of that first week. Toward the end of that first 7 days (on day 6) was a special promotion Amazon ran called Prime Day where a ton of extra traffic poured over Amazon's website. Even though I wasn't one of the deals being promoted by Amazon, I aimed to harness some of the extra traffic with my PPC campaigns.

For the full transcript head to http://brandingblitz.com/10/ or see below.

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Hello again! I'm JR, and you're listening to episode 10 of the Branding Blitz!

That's right, we're in episode 10 of this podcast! This is still new – we're still at the very beginning of this story – but it feels like a pretty significant milestone to get to double digits. It might not seem like much, but sometimes you have to stop and appreciate those little steps that you take along the way to get to the big goals.

Man, has it been an exciting week here! There has been a ton of stuff going on both on a personally and with the business.

I hope this week has been exciting for your business as it has for mine... and perhaps less exciting for your personal life or at least hope you're dealing with a less stressful kind of excitement.

Trying to prepare for a cross country move when you feel this weak is not an fun kind of exciting. I have to say though, my wife has been a superhero with all of this doing the majority of the packing all while taking care of our daughter... and taking care of me too. Unfortunately, she's having to bear the brunt of it; because, in any given day, I generally spend an hour or so at most outside of my room, which we've got closed up to try to keep it as climate controlled as possible. I never thought I would actually miss doing household chores...

Anyway, in the midst of all this, it's been great to have some positive and encouraging things going on with this new business.

When I closed out episode 9, I had sold 2 units of my main product – that was day 1. Since I'm expecting this to be a gradual build-up of sales as I move up rankings, I was excited to start off with a baseline of 2 sales the first day.

That was a Friday. In my past experience, weekends have tended to do poorly for online sales. I don't know if that is true across the board or if it is niche specific. What I experience this first weekend could indicate this assumption is going to hold true, but I really don't have enough data to say for sure yet.

On Saturday I held steady with 2 sales and then Sunday I dropped to 1 sale – again, no big deal. Fluctuations like that are expected especially in this early stage and I didn't expect the weekend to be a big sales time to begin with.

Then Monday came and I sold 6 units. Not bad at all considering I'd sold 5 total the previous 3 days, and it made for a nice start for the week. I had a couple of people ordering multiple units – which was encouraging to see.