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Attacking the Myths Pure Startups in Property Management Believe
Description
If you own a property management company, you know how difficult it is to get solid leads and add doors. It's even harder to get started when you have no doors, no experience, and you are focused on the wrong things.
Property management startups often make a lot of the same mistakes. Property management growth expert Jason Hull addresses common myths and misconceptions about starting a property management business and adding doors.
You'll Learn…
[01:14] The DoorGrow Avatars: Pure Startups
[04:20] The Myth of Growing a Business by Stealing Prospects
[06:57] The Myth of Being the Cheapest Option
[08:36] Fantasy vs Reality in Business
[10:17] Embracing the Suck
[14:16] Become an Expert + Tenant Landlord Law
[17:26] Get Help and Resources!
[19:28] Branding and Website Mistakes
[24:52] More Helpful Resources to Check Out
Tweetables"The biggest hurdle to overcome is they have decided they're going to start a business, but they haven't actually started it yet."
"Every entrepreneur goes through this journey of learning through difficulty and pain."
"Going with an unknown disrupts safety and certainty, which is the number one thing that owners want to get from a property manager."
"There's no reason to charge less than what the typical or most common market rate is. You're just making your life harder."
Resources Transcript[00:00:00] Alright? Nobody wants to suck, but the biggest secret I can tell a pure startup... the biggest secret is: you need to get the 'suck' out of the way. You have to suck.
[00:00:10] Welcome DoorGrow Hackers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives, and you are interested in growing your business and life. And you're open to doing things a bit differently, then you are a DoorGrow Hacker.
[00:00:28] DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income
[00:00:47] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. I'm your host property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show.
[00:01:14] So I'm thinking what I want to do with the next few episodes-- and I may change my mind-- is go over the different avatars that I recognize in the industry, or basically the different target audiences that we target as DoorGrow. So, this is something that, uh, we just brought on a new team member recently, and I was helping them to understand the property management industry.
[00:01:37] And we have this document that I've created once to give to marketers to help them understand who we're targeting. We didn't have much success with outside marketing firms. So it's all in-house now, but I still have this document. So I wanted to talk a little bit today about startups and some of the challenges and what I'm talking about are pure