Episode Details
Back to Episodes#059 Improve Your Ability to Create Awareness in Your Client
Published 8 years, 9 months ago
Description
What does it mean to create awareness?
- New Knowledge
- New Perspective
- New Connections
What are a few ways to improve our ability to create awareness in our clients?
- Get "pushier" when it comes to challenging your client to expand options
- Ask better, more thought-provoking questions in contrast to questions that just invite the client to cover familiar territory
- Dial up your own creativity in terms of what you're willing to try (and risk)
- Develop a tool or resource designed to spur client creativity