Episode Details

Content marketing is a powerful way to thrive in the expertise economy.

Why? Because consistently sharing your thought leadership with clients and prospects establishes credibility and makes you more referable.

In this episode, Duncan MacPherson is joined by Matt Halloran, Chief Relationship Officer and partner at ProudMouth, to explore the power of content marketing. They unpack strategies to convert your knowledge into intellectual property that puts you ahead of the competition.

Matt discusses:

• How podcasting expands your addressable audience of prospects
• How to compel your ideal clients to take action through content marketing
• Strategies to create evergreen content and remain top-of-mind for your target audience
• The extent to which you can outsource your content marketing
• And more

Resources:

• “The Advisor Playbook: Regain liberation and order in your personal and professional life” by Duncan MacPherson and Chris Jeppesen
• “The Wedge – How to Stop Selling and Start Winning” by Randy Schwantz
• Ep. 14: How To Get Your Competition Fired With Randy Schwantz
• Monday Morning Outlook by Brian Wesbury and Bob Stein
• Blubrry

Connect With Duncan MacPherson:

• Schedule a Call
• Pareto Systems 
• 1.866.593.8020
• Duncan on LinkedIn

Connect With Matt Halloran:

• Schedule a Call