Episode Details
Back to Episodes
MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives
Season 1
Episode 17
Published 4 years, 1 month ago
Description
In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about probabilistic attribution for mobile advertising and why bad incentives prevent advertisers from rejecting it. We also talk about Media Mix Models and Facebook's efforts to drive adoption for Robyn, its open-sourced measurement product, and budget diversification post-ATT.