Episode Details

Arena signed 17-year-old phenom and Olympic breaststroke champion, Lydia Jacoby, the brand’s first sponsorship deal under the new NCAA NIL (name, image and likeness) rules that came into effect on July 1st, 2021. The day arena made the announcement, Lydia topped SwimSwam traffic, pulling more eyeballs than the ISL match and the college invite coverage. In other words, this Alaska native has real star power.

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