Episode Details

 Brent Nowicki’s been the new FINA Executive Director about six months. He’s young, only 42 years old, with an impressive resume.  As expected he’s bringing a lot of energy and changes to FINA.  Brent’s managing an extremely jam-packed calendar, and it appears he’s striving to package tentpole aquatic events as spectacles.  The upcoming World Championships in Abu Dhabi will provided much needed data to determine if spectacle events can work—be a cost-benefit and be bigger driver of TV rights.  Brent’s transparent on this topic.  SwimSwam will touchback with him to learn more about these results.

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Music: Otis McDonald
www.otismacmusic.com