Episode Details

In this episode, Barbara and Mara discuss:
1)If having a side gig helps professionals earn additional streams of income
2)Companies doing Print on Demand
3)What Copywriting is
4)What to look out for when considering copywriting outsourcing

Key Takeaways:

“I personally review every single project that goes out the door to a client, which is a little bit different than a larger agency, where there might not be what in our industry is called a copy chief overseeing the work to make sure it’s of the quality that you want.” – Mara Glazer

Connect with Mara Glazer:

Website: https://www.maraglazer.com/
LinkedIn: https://www.linkedin.com/in/maraglazer
Instagram: https://www.instagram.com/ohheymara
YouTube: https://www.youtube.com/c/MaraGlazer
Twitter: https://twitter.com/maraglazer
Facebook: https://www.facebook.com/maraglazerfan/

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Show website:   www.MarketingTipsForDoctors.com
Email:   Barbara@TheMedicalStrategist.com
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

TRANSCRIPTION(107)

Dr. Barbara Hales 00:03
Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara house. Today we have with us our great guest, and her name is Mara Glaser.

Dr. Barbara Hales 00:19
Mara is one of the most skilled and well-known copywriters in the female gender, not only in the United States, but probably in the whole world. She is a great direct response marketer, and whatever it is that you need to promote, she successfully can do it for you. So, welcome to the show Mara.

Mara Glazer 00:50
Hi, Barbara. Thanks for having me. I’m excited to be here and to share and add value to your audience today.

Dr. Barbara Hales 00:56
How long have you been in this field? And how did it all get started for you?

Mara Glazer 01:02
Yeah. Oh my gosh. So, I’ve been writing copy since 2009. I used to actually be miserably employed to a corporate job in the New York City Fashion Industry. Prior to getting into this world. I say miserable because making $35,000 a year in the Big Apple, as you know because used to live there is like pretty much impossible to have a great life. So, I had no money, I lived in a strange city with no friends. And to top it off, I was working in the fashion industry. And if you’ve ever seen the show, The Devil Wears Prada, rather the movie, The Devil Wears Prada. That was my life.

Mara Glazer 01:41
So around that time, while I was there, I actually ended up tearing my spine. And from all the pressure and stress that I carried in my back from my job, I had also had a spine surgery prior. So, you mix those two things together, it was a recipe for disaster. And that’s when I knew that I couldn’t have a nine-to-five job anymore. And I couldn’t work for someone else anymore because I needed the freedom to take care of myself when I needed to.

Mara Glazer 02:06
So long story short, I convinced my father his name’s Bill Glazer, he’s a world-famous copywriter, I convinced him to hire me,