Episode Details

"I always knew I wanted to be a boss. I didn't know of what but I had that calling to want to help brands and businesses, create these phenomenal experiences for their customers through golf, whether that was sponsorship activation, hospitality or promoting their brands. So I knew I needed to get more of a differentiator for myself in the golf industry, especially as a woman."

"I knew I had the itch to do it. I just needed to get more experience under my belt. So when I launched Gilly Group I took all my favorite experiences, I left behind HR Communications, the ice cream socials, the investor relations and never looked back. Honestly it's really been my greatest joy to do this because I love working in golf. I love the people that I know and it's just a lot of fun to bring that to the end consumer."

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As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building.

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I look forward to seeing you during an upcoming live show!... Colin

Click on the image below to check out our extended conversation with Alyson on our Youtube Channel!

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Want to learn more about Alyson and Gilly Group? Visit their website to see how Alyson and her team deliver marketing strategy, business development, sports marketing and sponsorship activation solutions for the