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3 in 15 - The IRL ad economy
Episode 43
Published 4 years, 3 months ago
Description
This week we're joined by WARC's Alex Brownsell, Head of Content for WARC Media, and the editor of the recent Global Ad Trends report on the IRL ad economy. Alex takes us through the forecast for investment in ‘IRL’ media, the differences in investment across regions and OOH formats, and the state of cinema advertising.
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