Episode Details

Michael Girdley (@Girdley), Bill D’Alessandro (@BillDA) and Mills Snell (@thegeneralmills) discuss 2 eCommerce deals in today's episode. An eCommerce skincare product seller & an Amazon FBA eCommerce Brand in the Anti-aging, beauty and skin care segments

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Show Notes:

(0:00) Intro
(1:10) Cloudbookkeeping.com
(2:16) Health & Wellness brand: eCommerce skincare product seller
(6:23) The fools Gold of FBA Businesses
(7:20) Understanding the value through market knowlegde
(8:30) No brand loyalty.
(11:15) Amazon FBA as a source of revenue
(15:10) Big Client anecdote
(16:00) In-n-Out
(18:10) Going from eCommerce marketplace to an own domain website & brand value
(21:07) Value forward advisory
(22:02) Amazon FBA eCommercer Brand in the anti-aging, beauty & skin care segments
(23:14) Year established as a red flag
(23:49) Private lable product
(25:27) Margins, cost structure & scaling up on FBA eCommerce
(26:40) Sourcing from India?
(28:19) Large inventory thoughts, contradictions in the listing
(29:29) Should we be mistrustful of this business?
(32:23) The growth is just not possible without a cheat code
(33:41) Is it realistic to acquire 1 eCommerce business a year?
(34:58) Good businesses transact at great multiples

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Thanks to our sponsors!

CloudBookkeeping offers adaptable solutions to businesses that want to focus on growth, with a “client service first” approach. They offer a full suite of accounting services that include sophisticated reporting, QuickBooks software solutions, and full-service payroll options.

Value Forward Advisory is a Minneapolis based company that focuses on the growth and eventual sale of mature companies up $15 million in revenues.  They offer Contract CFO, businesses taxes and succession planning.  Owner, Zack Ryan, enjoys this podcast and is happy to support it.

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Past guests on Acquanon include Nick Huber, Brent Beshore, Aaron Rubin, Mike Botkin, Ari Ozick, Mitchell Baldridge, Xavier Helgelsen, Mike Loftus, Steve Divitkos, Dzmitry Miranovich, Morgan Tate and more.

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• Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.
• Do you enjoy our content? Rate our show!
• Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

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