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Erica Hart is the director of admissions and marketing for Alcoeur Gardens. It is an assisted living facility that specializes in memory care. Erica is an experienced Director of Marketing with a demonstrated history of working in healthcare. She possesses skills in communication, sales, marketing, admissions, team building, management, client relations, time management, organization, and customer service. She also has a strong marketing and administrative professional with a BA focused in Business Administration and Communications from The University of Connecticut.

Alcoeur Gardens is an alternative to institutional care for loved ones suffering from Alzheimer’s and other forms of memory loss and dementia. It currently has two buildings open, one in Brick, one in Toms River, each has a maximum capacity of 19 residents.

Find Alcoeur Gardens at http://alcoeurgardens.com or call them at 732-290-2273

Today on SCI Netcast: Erica Hart with Alcoeur Gardens, Toms River, NJ

●      Introduction of Erica and Alcoeur Gardens

●      What is the best thing about serving adults for Erica (knowing that they are with the right person)

●      Assisted living (how families realize that assisted living helps)

●      Leaders or organizations that stand out for Erica (Jackie McIntyre of Embracing Hospice)

●      Changes in marketing strategies in the past years due to the pandemic (virtual networking events through Zoom,

●      Erica’s piece of advice to other senior care providers (put yourself in the shoes of the family members)

●      How Erica celebrates with staff and residents (employee of the month, starlight employee)

Erica Hart’ s Words of Wisdom/ Tweet-ables

●      “We’re living longer, our children are living longer. It’s strange how the roles change, when moving into assisted living we hear: “I didn’t think they (the new resident) would be happy here, and they’re so happy here!”

●      “I have to just give a shout out to Jackie McIntyre, she is with Embracing Hospice. She’s been in the industry a very, very, very long time from assisted living memory care, now in hospice care. And to see her work so hard, because she cares so much. It’s, we all have jobs, we all need to do this to make a living, but to be really good at what we, you’re not doing this for a paycheck, you’re doing this because it's, you want to do what’s right by the individual. And, I see Jackie practicing that every day throughout the work and it’s inspiring.”

●      “I would say the best piece of advice I ever got when I started in the industry was, you have to put yourself in the shoes of the family members. You have to try to be as empathetic as possible to realize just what a difficult decision this is. You have the financial aspect, there’s that guilt aspect. There’s the whole thing of, I don’t want to have to make this decision, I want my parent to be able to make this decision for themselves, but they can’t. So it’s, try to be as empathetic as possible and practice patience with everything that you do.”

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