Episode Details

Is email marketing dead?

With social media marketing taking center stage, it’s easy to think so.

But here’s the thing, email marketing is still one of the most convenient and affordable ways to reach audiences to date. However, it’s a mere tool, so the magic only happens when it’s used right.

In this episode, Rob and Kennedy of The Email Marketing

Heroes join us to debunk a few myths about email marketing. They kick things off by delving into the state of email marketing today, then share a few tried-and-tested strategies from their personal playbook.

Essential Learning Points:

• Why email marketing isn’t working for most people
• How to increase the chances of your email getting read
• The importance of connecting with your audience
• How often marketers should send emails
• Rob and Kennedy share ideas for addictive email marketing content

Important Links & Mentions:

• The Email Marketing Heroes
• Membership Academy
• Membership Geeks

Key Quotes:

“We all have to flick a switch in our brains and say instead of building a massive list and sending out random emails, we're going to build a really good list of people who desperately want to hear from us all the time.”

“Email subscribers are not Pokemon. You don't have to catch them all — it's about the quality of those people on your list.”

“One of the things that's really important to remember is that every human buys for different reasons — some of us buy to gain things, some of us buy when we're about to lose something.”