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BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
Published 4 years, 1 month ago
Description
Paul Jauregui first appeared on this podcast in 2020, having launched BK Beauty, a direct-to-consumer beauty brand, with Lisa, his wife, the year before. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising. Affiliate marketing is the company's go-to channel.