Episode Details

In this episode, Barbara discusses:

• The buy-one-give-one model of business giving. 
• Evolving your business to make a positive impact on communities in need. 
• Knowing why you are giving to a good cause. 

Key Takeaways:

• Dozens of companies out there found a way to do a buy one give one model that fits well with their business and their brand. 
• Knowing that you are getting a good product and giving to a good cause often draws people to spend their money at businesses that also serve those in need. 
• Get creative with what you can do to give back to your community and those in need.

“What could you donate? What product or services do you provide to your consumers that you could, then, donate something in exchange?.” —  Barbara Hales, M.D.

TRANSCRIPTION

Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales.

Today, we have an interesting topic to discuss and that is one of the charitable donations to help others in these challenging times while making consumers of your services feel better about themselves rather than using competitors instead. This is especially true as we’re approaching the holiday season as well.

                                                             Toms Shoes

Giving patients the opportunity to use your services or buy your products in much the same way as the following companies that have instituted a “buy one, give one” model of business which was started by Toms Shoes is an attractive one. Many companies are now using Toms’ “buy one give one” model. Check these out for instance.

                                                                   Bombas

Bombas. They sell socks for men, women, and kids. For every pair of socks that you buy from them, they donate a pair of socks to needy people around the world. Their merino wool socks with honeycomb arch support is a personal favorite.

Roma sells boots for women and children. Want to try on your footwear before giving poverty the boot? Roma’s boots are sold at hundreds of retailers throughout the country.

Then there’s Better World Books. They sell new and used books. They’ve raised more than $18 million for global literacy and local libraries. They’ve also diverted more than 73,000 tons of books from landfills.

                                                                     Kutoa

Ever heard of Kutoa, K-U-T-O-A? They sell health bars. Flavors include blueberry, almond, chocolate banana, and peanut butter and jelly. Who wouldn’t love these? Through their brand, their company spreads healthy living and helps fund programs to feed children around the world.

Then there’s FIGS, F-I-G-S. They sell medical scrubs but they also have a line of casual clothing for both men and women. Their fleeces are quite handsome. To date, they’ve donated nearly 100,000 sets of medical scrubs to developing countries. During this COVID pandemic, this is especially needed and also wanted and something that is eagerly accepted.

                                                             Warby Parker

Now, I’d like to talk about my personal favorite which is Warby Parker. They sell eyeglasses and sunglasses. While they have