Episode Details

The pandemic has made us look more closely at human and corporate values and the capacity that good values, morality, and ethics can provide to overcome any crisis. ESG has firmly entered the vocabulary of investors, managers, and other stakeholders as it helps assess the risks and resilience of enterprises. The corporate world faces multi-dimensional challenges and all stakeholders are focusing intently on their Environment, Social, and Governance (ESG) performance.

Businesses can be rewarded in many ways when they act in a responsible manner. Through committed ESG performance, businesses can gain legitimacy; a stellar reputation; government support; strong brand equity; increased investment from socially responsible investors; attract socially conscious consumers; entice talent and gain employee trust and loyalty. In this evolving business context, we look at what role communication needs to play.

Four IABC Fellows discussed a variety of issues and challenges related to ESG communication in a panel discussion recorded on February 17, 2022.

Alice Brink is an internationally recognized communications consultant. With decades of experience in both corporate and consulting roles, she has a gift for helping leaders find the heart of a
communications challenge and unlocking the strategic approach and persuasive messages that will achieve the desired results. She is a GRI Certified Sustainability Professional whose ESG clients have included Sysco Foods, Noble Energy, and McDermott International. Prior to launching A Brink & Co. in Houston in 2004, Alice honed her craft both in corporate settings (including The Coca-Cola Company, Conoco, and First Interstate Bank) and in one of Texas’ largest public relations firms, where she led the agency’s energy and financial practices. Alice has been active in IABC her entire career and currently serves as chair of the IABC Fellows Selection Committee.

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