Episode Details
Back to EpisodesEverything you wanted to know about data lists -- but were afraid to ask
Published 4 years, 7 months ago
Description
In this week's episode, we are talking with Pam Lang, CEO of Xcelerated Data, a company that focuses on fixing data quality problems leading to better decisions in your marketing organization. Pam explains compiled lists, hotlists, the differences between consumer lists and business lists, and SIC codes versus NAICS codes.