Episode Details

In this episode, Barbara and Cheryl discuss:
-Why  the “F” word is such a challenge for everyone
-How failure can also be perceived as something positive rather than negative
-Why it is beneficial not to be discouraged when faced with failure
-How Collaboration with Medical Staff is a sure way to come up with efficient solutions for patient’s problems
-Why having a positive attribute enables you to go far in life

Key Takeaways:

” The whole point is to get all of the how NOT to do somethings out of the way and quickly, fail faster;  succeed sooner.” – Cheryl Lentz.

Connect with Cheryl Lentz:

Website: http://www.drcheryllentz.com/ | https://refractivethinker.com/ | http://www.dissertationpublishing.com/
LinkedIn: https://www.linkedin.com/in/drcheryllentz/
Instagram: (@drcheryllentz)
YouTube: https://www.youtube.com/user/DRCHERYLLENTZ
Twitter: https://twitter.com/DrCherylLentz
Facebook: https://www.facebook.com/JSprinkles

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
YouTube: https://www.YouTube.com/user/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Email:   Barbara@barbarahalesmd.com

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION(104)

Dr. Barbara Hales 0:04
Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales. And you’re listening to Marketing Tips for Doctors.  Today as a guest, we have Cheryl Lentz. Cheryl is known as an academic entrepreneur. She is a unique and dynamic speaker who intensely connects with her audience, having one foot in academia and one foot in the business and entrepreneurial space. Her goal is to offer the audience pearls of wisdom today to use it tomorrow in their personal and professional lives.

Dr. Barbara Hales 0:53
It is not enough to know the expectation for participants to take action and join Dr. Cheryl on her journey to connect these dots to provide inspiration, knowledge, and counsel to move forward effectively. No glue globally for her writings on leadership and failure and critical and refractive thinking. Dr. Lentz has published more than 52 times with 26 writing awards. As an accomplished university professor, speaker, and consultant. She is an international bestselling author and top quoted polishing professional on ABC, CBS, NBC and Fox. She took the stage as a TEDx speaker in Farmingdale 2020 in October. Welcome to the show, Cheryl.

Cheryl Lentz 1:53
Thank you so very much. It’s fabulous to be here. Appreciate it.

Dr. Barbara Hales 1:58
I understand that you teach on failure, which seems like a bizarre concept for most people.

The Fear of Failure

Cheryl Lentz 2:07
It does. And it scares the heck out of most bosses that I’ve ever been part of because they’re always a so you want to teach people how to fail. And we’re all okay with this. I’m like, yes, the whole point is to get all of the how not to do something out of the way and quickly, fail faster, succeed sooner. But we don’t like that F word. That f word really scares the heck out of most of us because failur