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The Citizenry Founders Talk Passion and Purpose
Description
We love lifting up emerging remarkable retailers that may not have (yet) hit our audience's radar screen. So this episode we welcome Rachel Bentley and Carly Nance, the co-founders of The Citizenry, the fast-growing, thoughtfully designed, ethically crafted, home furnishing company. We dig into the inspiration for the brand, the "white space" they seek to address. and how social impact is at the center of what they stand for.
We also delve into the challenges of ethically sourcing products from all over the word, discover how they make their unique leadership partnership work and explore the role of customer-based analytics in growing their brand. Lastly we get a peak into their strategic growth roadmap.
But first we take on the news of the week, including "inflation nation" and how input pricing challenges might manifest for different retailers. We also discuss the current mess that is Peloton and what Canada Goose's earnings whiff suggests about luxury retail's future.
About
Carly & Rachel met in 2004 at university. They led multiple organizations and founded a conference that’s still impacting lives today. After careers on different coasts, they reconnected over a frustration with the mass-produced goods and soulless brands in home décor. Together they created a vision for The Citizenry: a brand that could stand for quality craftsmanship, transparency, and social responsibility.
CARLY NANCE
Carly spent her early career in brand planning & global marketing strategy, helping leading brands connect with their consumers in a more meaningful way. During those travels, she was inspired by the design and stories of the people behind the products she purchased abroad. Carly earned her Masters from Northwestern and her Bachelors in Marketing from Texas A&M. At The Citizenry, Carly leads product design, brand strategy, marketing & ecommerce experience.
RACHEL BENTLEY
After years in strategy consulting, Rachel wanted to establish a business that would make an undeniably positive impact. While at Bain, she spent time in the private equity and retail practices before finding her calling: helping companies launch and redesign consumer products. Rachel earned her MBA from Columbia, her Masters in Finance, and Bachelors in Accounting from Texas A&M. At The Citizenry, Rachel leads our artisan partnerships, production & planning, operations, and finance.
About Us
Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.
Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce