Episode Details

In most cases, you might think the words “membership” and “personalized experience” don’t belong in the same sentence.

So, you’re probably wondering, “how exactly am I going to offer tailored experiences when I’ve got hundreds or thousands of members?”

The good news is that it’s not impossible. In fact, there are so many ways to form that personal connection with your members that will ultimately drive them to fulfill their goals.

Essential Learning Points:

• Why offering a personalized experience is beneficial
• How segmentation can make the membership experience better for users
• The many uses of a member survey
• How personal videos and check-ins make your members feel seen
• When to use a private welcome video
• How to correctly segment your community

Important Links & Mentions:

• Membership Geeks
• Membership Academy
• Using Segmentation to Increase Leads and Member Sales

Key Quotes:

“What everything comes down to when we talk about personalizing and tailoring the member experience is making people think, “Hey if I were to design the perfect membership, just for me, this is actually what it would be like,” and the ability to connect directly to people where they are on their journey.”

“99% of people with large customer bases are not doing any of this. People have come to expect automation and an impersonal experience. And so, if you show that you’re a real person, that's going to go a long way.”

“If the experience someone has inside your membership is personalized, then that member is more likely to extract the specific things that they're most interested in — essentially, that’s more value.”