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Get Your Sheet Together: The Lad Collective Story | #160
Description
In this episode of Add To Cart, we are joined by Bill and Ed Ovenden, brothers who have established the bedroom brand, The Lad Collective. Founded in 2020, Ed and Bill have developed bed sheets that even bloody useless Australian males can use. Corner tags, magnetic clips, zip in pillow slips - it’s totally idiot proof. But jokes aside, there is a serious side - they’ve developed a version of the product which is registered with the NDIS - National Disability insurance scheme which even includes braille sewn in.
In this very entertaining conversation, Ed and Bill share the launch prank they did in the Brisbane river which got the PR machine pumping and their business started. We also discuss cease and desist letters, how they screwed up their first pre-orders and why Ed has his mobile number in the website footer. There are some gems in there too I promise.
Links from the episode:
Hi-Vis on Mental Health: The TradeMutt Story | #035
Shopify Plus and Muscle Nation (sponsored)
Signet and Hoppy Days (sponsored)
Questions answered:
- What makes The Lad Collective sheets different?
- You’ve had some brilliant PR so far? What’s your secret to getting mainstream attention?
- What’s the best and worst thing about running a business with your brother?
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
Sponsor Add To Cart: https://addtocart.com.au/sponsor/
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